Here is neato some behind-the-scenes info about the ideas and process behind the JuicyKits.com brand, including our naming, product images, and copywriting. Our awesome new business cards arrived this week from Moo.com and we thought it would be cool to show you guys our thought process in getting our store online with a strong, cohesive brand strategy and identity. Read on, juicy babies!
Quick, here’s our 17-second elevator pitch!
Juicykits.com is an online store that sells DIY terrarium kits to hold succulents and air plants. We support our products with high quality instructional articles and videos and we donate part of our profits to a clean water charity.
The color scheme was started using Adobe Kuler to take color swatches from one of our product photos – this gave me the basic set of colors which I tweaked to work better online. We also chose a Google Web Font called “Kite One” for the main font because it was clean and modern, but had a little bit of retro flare to it. To keep things minimal, bright, and plant-focused, we shot the product photos at my studio in Downtown LA with a white background with flat lighting. We then did some other photo shoots that highlighted how our products look in the actual environments of a home or office. We ended up with so many great images of our products that we decided to make some mini business cards at Moo.com, which allowed us to put as many different photos as we want on the back of our cards. Nifty! Finally, for the tone of voice of our website copywriting, we decided to keep it as close to our informal speaking voice as possible so that the site really was like hanging out with us in our little shop.
We allow people to choose the plants and the container for their DIY terrarium. We select the best modern designs for the vessels and give them clever names that reference design history (The Egg), popular culture (The Sideways), or famous personalities (The Holy Diver). Customers choose their plants from a catalog of succulents and cacti that we’ve decided work best in small, self-contained planters. Then we ship all the terrarium materials, including fresh plants, pebbles, soil, and activated charcoal. We also sell accessories like a terrarium tool kit and decorative gemstones, and plant food for succulents. For more detailed info about what’s in a typical Juicykits.com kit, check out this article on What’s in a Juicykits.com Terrarium Kit.
Juicykits.com was built on WordPress and using an e-commerce platform called Woo Commerce. WordPress is a blogging service based on the PHP coding language, but really it’s more than that when talented developers build more capabilities on top of WordPress. To oversimplify, Woo Commerce is basically an elaborate hack of WordPress to allow you to add products and orders as if they were blog entries. It’s easy enough to use that we’ve been able to add a few little Easter eggs throughout the site – see if you can find ’em. :) Aside from a nice responsive online store that works on desktop and mobile browsers, the website focuses on great instructional content, like How-To blog articles and videos, which we continue to add to our blog. You can subscribe to our Youtube channel to receive notifications. We’ve done a lot of research on succulents and desert plants and we’ve made a lot of beginner’s mistakes like overwatering our succulents or putting them out in direct sunlight, so we’ll create blog articles that tell you about the do’s and don’ts of desert plants. We also experiment all the time with various containers and materials, so we’ll give you crafty ideas too. If you wanna get these articles when they come out, you can join the Juicykits.com Mailing List.
So we’re super duper proud to finally have a business idea where we can give back to the world. We’ll donate 10% of our proceeds to a group called charity: water, who have really inspired and impressed us with how modern and transparent their operation is. charity: water uses 100% of their donations to bring clean water to people in developing countries (They build water pumps and wells and stuff in poor countries). They have a great website with nice case studies and even a world map that shows all of their water projects, how much money was spent, and how many people were helped. Super cool.
Well, hope that was a fun read. Help support us by clicking the buttons below to share this site. Or better yet, buy one of our gorgeous terrarium kits from our store. A version of this article was previously published on my personal blog at baovocreative.com but this one has more cool images and stuff.